How to succeed

You don’t need all of these, and some are mutually exclusive (while others are not). And most don’t work, don’t scale or can’t be arranged:

Be very focused on your goal and work on it daily
Go to college with someone who makes it big and then hires you
Be born with significant and unique talent
Practice every day
Network your way to the top by inviting yourself from one lunch to another, trading favors as you go
Quietly do your job day in and day out until someone notices you and gives you the promotion you deserve
Do the emotional labor of working on things that others fear
Notice things, turn them into insights and then relentlessly turn those insights into projects that resonate
Hire a great PR firm and get a lot of publicity
Work the informational interview angle
Perform outrageous acts and say obnoxious things
Redefine your version of success as: whatever I have right now
Flit from project to project until you alight on something that works out very quickly and well
Be the best-looking person in the room
Tell stories that people care about and spread
Contribute more than is expected
Give credit to others
Take responsibility
Aggrandize, preferably self
Be a jerk and win through intimidation
Be a doormat and refuse to speak up or stand up
Never hesitate to share a kind word when it’s deserved
Sue people
Treat every gig as an opportunity to create art
Cut corners
Focus on defeating the competition
When dealing with employees, act like Steve. It worked for him, apparently.
Persist, always surviving to ship something tomorrow
When in doubt, throw a tantrum
Have the ability to work harder and more directly than anyone else when the situation demands it
Don’t rock the boat
Rock the boat
Don’t rock the boat, baby
Resort to black hat tactics to get more than your share
Work to pay more taxes
Work to evade taxes
Find typos


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